# Client: {Name}

Copy this file to clients/{name}.md for each client. This is the context Claude loads before doing that client's work.

## Who they are
One or two lines. Niche, offer, who they sell to.

## Voice and rules
- What they sound like.
- The rules that bite (legal, claims, words they hate).

## What is working right now
- Current winning angles and hooks. Update after each account review.

## What died
- Angles that flopped for this client, so we do not re-pitch them.

## Proof we are allowed to use
- Only results that are documented and approved. If it is not here, do not claim it.
