# Winner: the hidden-fee hook

Example of how to promote a win. One file per winning hook or ad, named YYYY-MM-DD-slug.md.

- Hook: "The 4 percent fee they never mention."
- Where it ran: cold traffic, fee-transparency angle.
- Why it won: named a cost the buyer already half-suspected, so it felt like the ad was on their side.
- Reuse it for: hidden-cost and transparency angles.
- Do not reuse it for: status or aspiration angles. Wrong emotional register.
